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BEAD

UTM Builder

Build trackable campaign URLs with proper UTM parameters.

Generated URL
Enter a destination URL above

🔒 All URL building happens in your browser. Nothing is sent to a server.

About UTM parameters

UTM tags are query-string parameters that Google Analytics and most other analytics tools read to attribute traffic. Conventions:

  • utm_source — where the visit comes from (e.g. newsletter, twitter)
  • utm_medium — type of channel (e.g. email, cpc, social)
  • utm_campaign — the campaign name (e.g. spring-sale)
  • utm_term — paid-search keyword (optional)
  • utm_content — A/B variant or creative (optional)

Keep values lowercase and hyphenated to avoid duplicate reports.

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